jplus-the-brand


JPLUS is an indipendent italian eyewear brand, born of the idea of Alessandro Martire and inspired to the Beat Generation. It always distinguished itself by the use of colour and a forefront stylistic research.

the-brand

THE STORY

Inspired by the Jack Kerouac's thought on the Beat generation, from which the logo was born, JPLUS presented its first collection as a tribute to 3 prominent figures of that historical movement: Jimi Hendrix, Janis Joplin and John Lennon. Starting from a classic design, JPLUS recovered from the past the most iconic shapes as a starting point to build a collection more and more anticulated and complex. Models as the Jimi's or the Janis' keep being a source of inspiration and of stylistic continuity.
the brand

THE MISSION

Inspired by the Jack Kerouac's thought on the Beat generation, from which the logo was born, JPLUS presented its first collection as a tribute to 3 prominent figures of that historical movement: Jimi Hendrix, Janis Joplin and John Lennon. Starting from a classic design, JPLUS recovered from the past the most iconic shapes as a starting point to build a collection more and more anticulated and complex. Models as the Jimi's or the Janis' keep being a source of inspiration and of stylistic continuity.